2006 Summer Seminar

"Think multidisciplinary integration. Integrated marketing will be one of the next big things."

— Tom Hayes, Xavier University

"There is an economic as well as humanitarian motive for getting motivated students into college."

— Jim McCorkell, Admission Possible

"Students and parents expect to have a community of differences."

— Jim Crowder, Macalester College

"Institutions are marketing their brands whenever they post openings and conduct executive searches."

— Terry Lahti, Lahti Search Consultants

"Higher education lacks objective market criteria for evaluation."

— Richard Vedder, Ohio University

"The return on investment is unquestionable. We're only more skilled if we're more educated."

— Mark Jordahl, U.S. Bancorp Asset Management

"Demography may not be destiny, but it's a significant piece."

— Pamela Jolicoeur, Concordia College

"Colleges can and will and should play a bigger role in their communities."

— Richard Cook, Allegheny College