2007 Summer Seminar

"Ninety percent of 17-year-olds, regardless of whether they end up going to college or not, have looked online for information about colleges."

— Amanda Lenhart, senior research specialist, Pew Internet & American Life Project

"The most important thing you can do [for a search engine pay-per-click campaign] is pick the right keywords—what people are really, really looking for."

— Nina Hale, principal, Nina Hale Consulting

Any "new model for financial aid" is both a process and a destination that necessarily includes what colleges invent as they go, what families and the market demand, and the idiosyncratic policy environment of each state.

"Educational values and practices, not ranks, reputations and revenue, should make colleges relevant."

— Lloyd Thacker, director, The Education Conservancy

"Rituals are the key to a strong brand message."

— Tim Malefyt, vice president and director of cultural discoveries, BBDO Worldwide

"We are a deeply divided nation desperate for leadership and vision."

— David Laird, president and chief executive officer, Minnesota Private College Council