Summer Seminar participants

Past Seminars

Below are highlights from the 2008 Summer Seminar. You may also view photos from the 2007, 2006, 2005 and 2004 seminars.


"In a Web 2.0 world, message control is dead. All you can do is contribute to the conversation."

—Amanda Lenhart, Senior Research Specialist, Pew Internet & American Life Project

"You should start getting active as [social media] publishers, either creating content yourself or tapping resources in your community."

"Word of mouth and social media go hand in hand in generating interest and increasing your online footprint."

—John Lawlor, Online Strategist and CEO,
Nexus New Media

"Mobile [cellular phone access] is ubiquitous, and smart marketers will find ways to get buy-in by providing value."

—William Rice, President,
Web Marketing Association

"Colleges have a captive audience of students who can make noise and [university] presidents who can get on the phone to advocate for policy changes."

—Sarah Flanagan, Vice President for Government Relations and Policy, National Association of Independent Colleges and Universities

"The competetive landscape for lenders has changed dramatically."

—Jamie Wolfe, Chief Financial Officer, Northstar Total Higher Education

 


"This is the transformative moment. Colleges must be prepared to address a decline in willingness to pay for education."

—Chris Farrell, Economics Editor,
American Public Media

"Distribution of aid by income, not need, changes the conversation away from the expected family contribution."

—Nathan Mueller, Principal, Hardwick~Day

"We have lived in a seller's market for the last 15 years. We will soon live in a buyer's market."

—Jon McGee, Vice President for Enrollment, Planning, and Public Affairs, College of Saint Benedict and Saint John’s University

“We want to provide aid to a wide segment of people who need it, not just a niche of the very needy.”

—Michael McPherson, President, Spencer Foundation

“The system has to be simple and transparent enough that people can understand it and take advantage of it.”

—Sandy Baum, Senior Policy Analyst, College Board

"A liberal education is the best preparation for students in the 21st century."

" ‘Expensive,' highly selective colleges are actually, I believe, among the least costly institutions in America."

—Dr. Daniel Sullivan, President,
St. Lawrence University

"Institutions need to avoid the ‘too conservative syndrome' that leads to stagnation."

—Carol Campbell, Executive Vice President and Chief Financial Officer, Arizona State

"We must be mission and market saavy."

—Jim Collins, President, Loras College

"What [we] learn in the marketplace informs our faculty about what they need to be doing."

—Wendy Libby, President, Stephens College