Pre-Conference Workshop Schedule
All sessions take place at the University of St. Thomas School of Law in downtown Minneapolis.
Wednesday, June 8, 2011
8:00–8:45 a.m.
Registration and Continental Breakfast
8:45–9:00 a.m.
Welcome and Introductions
9:00–10:00 a.m.
The Science of Social Media Marketing
10:00–10:15 a.m.
Refreshment Break
10:15–11:15 a.m.
How to Listen in Social Media
11:15 a.m.–12:30 p.m.
Developing a Social Media Marketing and Communications Strategy
12:30–1:45 p.m.
Lunch (on your own)
1:45–3:15 p.m.
Channel Overview and Q&A: Blogging, Twitter, and Facebook
—Andrew Careaga: Blogging
—Lougan Bishop: Twitter
—Dan Zarrella: Facebook
3:15–3:30 p.m.
Refreshment Break
3:30–4:30 p.m.
Social Media Measurement
4:30–4:45 p.m.
Closing Remarks
7:30–9:30 p.m.
Reception with Summer Seminar Registrants
Kieran’s Irish Pub, corner of 6th Street South and First Avenue